Future-Focused Materiality: Gen Z is the generation born in the late 1990s and early 2000s. Their world is uniquely different from previous generations because of global interconnections, technology, and social and environmental awareness. Based on a survey of 2000 Americans between ages 18-22, GlobeScan and BBMG‘s latest insight report details 5 strategies that can help brands become aware and respond to radically different expectations of Generation Z.
Gen Z is one most important demographic groups of the future. In what ways is the world and are its people changing? What factors are shaping up the expectations of these groups and how may businesses respond to them?
Towards 2030 fossil fuel production must decline to achieve Paris Agreement targets but by how much and how does fossil fuel production in countries look like in the next decade?
The latest research report by SEI — Stockholm Environment Institute shows that by 2030, the world will produce 120% more fossil fuels than what is needed to remain below a temperature rise of 1.5 degree Celsius and 50% more fossil fuels in the case of 2-degree temperature rise.
This means that the world over the expectations and demands on investment in renewables and disinvestment from fossil fuels will change. What that change would look like would depend on many other drivers. Question is how companies can enable and surf this transition to thrive in the future?